Senior UA Manager (ASA)

About Us:

Top mobile app developer and publisher, specializing in iOS application in the utility, productivity, entertainment categories with a special focus on generative AI applications.

Key Responsibilities

• Manage digital marketing metrics across Apple Ads, etc.

• Develop effective strategies for user acquisition and remarking in Apple Ads that meet business needs and KPIs across all major regions.

• Keyword selection, bid strategy selection and optimization of ad creatives (CPP).

• Ongoing analytics of ad campaign status and finding solutions to optimize cost and quality of traffic. 

• Collaborating with ASO and design teams to create compelling ads that meet brand standards and user preferences.

• Continually monitoring industry trends, analyzing competitors and incorporating new technologies into campaign strategies to stay ahead of the competition.

• Tracking competitor activity in paid traffic channels.

• Maintaining reports.

• Providing continuous and actionable analytics on campaign performance, suggesting new ideas to improve results.
  

  
  Requirements
  

• Minimum 2 years working experience in a similar position.

• Deep understanding of the technical details of mobile environments.

• Experience working with budgets $100k or more, preferably from $500k, and a large number of ad campaigns.

• Experience with Apple Ads campaign optimization and management systems (Splitmetrics Acquire/Asapty) would be an advantage.

• Experience with mobile app analytics systems: Adjust, AppsFlyer, AppMagic, Amplitude, AppFigures.

• Excellent communication skill, ability to collaborate effectively with cross-functional teams and external partners.

• Ability to provide ongoing and actionable analytics on campaign performance and offer new insights to improve results.

• Data-driven mindset, eager to delve into data, identify correlations, construct hypotheses, and test and verify them.

• Knowledge and experience with subscription applications would be an advantage.

• Experience with various advertising channels such as Google Ads, Meta, TikTok, etc. would be an advantage.
  

We offer

• Exciting challenges and growth prospects together with an international company.

• High decision-making speed and diverse projects.

• Flexibility in approaches, no processes for the sake of processes.

• Effective and friendly communication at any level.

• Highly competitive compensation package that recognizes your expertise and experience, Performance Review practice to exchange feedback and discuss terms of cooperation.

• Flexible schedule, opportunity to work in a stylish and comfortable office or remotely.

• Respect for work-life balance (holidays, sick days - of course).

• Bright corporate events and gifts for employees.

• Additional medical insurance.

• Compensation for specialized training and conference attendance.

• Restaurant lunches at the company's expense for those working in the office, endless supplies of delicious food all year round.